ONE ELEVEN — full-cycle brand and product studio: BRAND, PRODUCT & CODE.

We build brands, design interfaces and develop websites and apps. One team, from naming to launch.

See the work
From the first idea to launchSelected work

A practice across both sides

From 2018 to 2021 we built brands. Then we spent five years inside products: leading the engineering team of an iGaming platform, building an LMS for an education provider, a healthcare app, games, infrastructure for AI agents.

That taught us something branding alone never does: a system developers can't ship isn't a system — it's a PDF. Now we do both halves ourselves, one team, brand to code.

Studio background and experience

Services

What are you planning?

01 / CORE

Brand from zero

Research, positioning, naming, identity, design system, brand book.

Starting rate

5–7 weeks · from $8,000

Stages and scope agreed for your project
02 / PRODUCT

Design and build

Scope, UX, UI, development, launch, handover. Web and mobile.

Starting rate

From 6 weeks · from $4,000

Stages and scope agreed for your project
03 / FULL

Brand and product together

One project, one team, one timeline. No handoff gap between design and code — that's where most projects lose a month.

Starting rate

3–5 months · on request

Stages and scope agreed for your project
04 / PARTNER

Ongoing team

A fixed block of hours each month: new features, support, automation and integrations.

Starting rate

From 20 h/month · from $2,000/mo

Stages and scope agreed for your project

Individual formats and price ranges — in services.

Ridex / a system at work

One identity. Every touchpoint.

The mark, interface and physical touchpoints work together. Explore how one decision carries across different surfaces.

Open case

A name and a mark

The wordmark and green X establish a recognisable identity for the mobility service.

How we work

One process. A shared outcome.

From the brief to launch. We agree the stages and scope for your project.

A clear starting point.

We agree on the problem, priorities and scope before moving into design.

Stage deliverableBrief · scope · project plan

An identity with a system.

Naming, visual direction and rules that work across the surfaces your business needs.

Stage deliverableNaming · identity · brand guidelines

From scenarios to working code.

We connect product flows, interface states and development in one process.

Stage deliverableUI/UX · components · development

Ready for the next chapter.

Launch, access, documentation and the support agreed for your project.

Stage deliverableRelease · handover · support
21

Pages in the Ridex brand book — the app was built from it

17

Soloway merch items ordered from one brand book, no designer needed

24h

Reply time, working days

More from the practice

All work
NamingIdentityBrand bookUI/UXDevelopmentDevOpsAIAutomation