Soloway
A 30-page brand book and a 17-item merch system, built to survive without its author.
The problem
The company needed an identity it could hand to a vendor and get a predictable result — without a "what's the clear space here?" call on every order.
What we did
Derived the logo from the brand's values — balance, simplicity, partnership. The mark is a circle of two leaves forming an S, reading as a sun rising over the horizon.
Wrote the rules: inversion, two levels of clear space, misuse, typeface, palette.
Extended the system across 17 items: notebook and pen, mug, t-shirt, polo, socks, glasses, yoga mat, backpack, tote, badge, bottle, stickers, case, letterhead, cards, cap.
Outcome
A complete system that lets merch be ordered without a designer in the loop. That's the real test of a brand book — not beauty, but whether it works without its author.
Scope
