Ridex
Brand and app for an e-scooter sharing service in Ivano-Frankivsk, Ukraine.
The problem
Launch a sharing service in a city that had never seen one. That meant more than a logo — we had to explain the format itself: pick a scooter off the street, unlock it with your phone, leave it somewhere else.
What we did
Named it: ride + x — a call to action, plus a suffix that reads as "innovative" in brand names.
Built the identity on three anchors: speed, innovation, sustainability.
Delivered a 21-page brand book: logo, inversion, clear space, misuse rules, typeface, palette, vehicle livery, signage, packaging, advertising, business cards.
Designed the app: map of available scooters, QR unlock, live ride timer, booking, history, wallet top-up.
Outcome
A full chain from the name to a working app and livery on the scooter itself — naming through to a shipped product.
Scope
